Track/Maximize Advertising and Marketing Efforts
Powerful sale tracking tools in FloristWare help retail florists track performance and maximize advertising and marketing budgets.
Advertising and marketing are scary and expensive for any small business, florists in particular. You have to be ruthlessly efficient, spending only on advertising/marketing efforts that deliver sales.
FloristWare can help. It lets you track the effectiveness of each marketing effort or advertising campaign and see the exact volume of sales generated for each dollar spent.
See What Works
FloristWare provides florists with numerous options for tracking the "origin" of each sales in terms of the advertising/marketing effort that drove it – the campaign that prompted the customer to pick up and buy that day.
For example the AdTracker feature, a key part of FloristWare since it was introduced over a decade ago, lets you enter all of your advertising/marketing efforts and then quickly and easily "attach" one to each sale.
Alternative approaches include inbound phone numbers (you can use one phone number on your website, one in your newspaper ads, one on the radio, etc. and FloristWare lets you keep track of each) and discount/bonus points codes (each marketing effort can use a unique code).
You can then run reports, seeing exactly how much in sales each effort generated in return for each dollar invested. This will leave you with no doubt about what marketing money is well spent.
....Stop Wasting Money On What Doesn't
Simple reports make it very obvious which advertising/marketing efforts are performing well... and which aren't. This makes it very easy to pull the plug on efforts that simply aren't generating sales.
For example – when FloristWare first came out it was still common for florists to commit to large, and very expensive, ads in phone directories. The AdTracker feature helped countless florists see conclusively that this simply was not a good way for them to spend their marketing budget. The money they were spending was not generating enough sales to make it worthwhile.
Quitting these directories was tough, but the AdTracker report made it easier to stop spending money on campaigns that don't generate sales.
....And Double Down On What Does
And of course these reports also show what does work, and where marketing dollars are better spent.
By not spending on campaigns that are not effective, and redirecting that money to campaigns that are, florists can achieve remarkable increases in sales without spending any more money!
For example – a shop might see that their relatively large commitment to the phone directories does not generate enough sales for each dollar spent, while the relatively small amount spent on radio and direct mail does.
This shop can then discontinue the effort that doesn't work and redirect that money to the efforts that do!
-
The best thing since pen and paper. Thanks FloristWare for bringing flowers out of the dark ages!Owner, Blossoms Rosedale | Toronto Ontario
-
...thanks for being so patient with us "start ups" - it's a great POS you've developed and the customer service is awesome.Owner, Keller & Stein Florist | Canton Michigan
-
I really appreciate all you do for me! I love Floristware!!! I have been using the interface at holidays when the orders pour in, instead of entering manually. It saves so much time!Owner, Belvedere Flowers | Havertown Pennsylvania
-
Thanks you so much! I believe in Floristware and would be lost with out it. I try to share that with anyone who will listen.Owner, Blooms A Million Florist | Pensacola Florida
-
We are able to communicate design ideas via a FloristWare quote, and tailor orders to fit the client's needs and budget.Owner, Quince Flowers | Toronto Ontario
-
We tried QuickBooks POS but immediately realized that the flower business is very different from other types of retail. We need a system that was designed from the ground up with florists in mind and switched back to FloristWare immediately. Just accounting isn't good enough for a real florist.Owner, Jackie O Flowers | Toronto Ontario
-
Thanks again. It is such a great program.Owner, Awesome Blossoms | Langley BC
-
FloristWare is super easy to use and makes staff training a breeze!Owner, Lowe's Floral | Minot North Dakota
-
Got another order below from a sales email from FloristWare. I really like that feature a lot, I have been staying up to date on sending them
daily/weekly, we had a busy week this week.Owner, Belvedere Flowers | Havertown Pennsylvania -
Support - from the research to the set up and from training to ongoing help desk - unparalleled. Response time for any question was the best I've ever experienced with POS systems.
-
I've really enjoyed having your program as my point of sale!Owner, The Garden Gate Flower & Gift Shoppe | Cedar Rapids Iowa
-
I have had FloristWare since February and absolutely love it!! Even my assistant who is computer illiterate picked it up very quickly.Owner, Violets in Bloom | Melbourne Florida
Owner, Roses are Red Florist | Indialantic Florida -
Other POS systems had higher monthly rates, as well as nickel and dimmed you to death. With Floristware its one simple flat monthly rate, no gimmicks, nothing to buy, and works with most existing systems, older or advanced.Owners, Creative Arrangements | Michigan
-
Easy to use, very helpful and collects good marketing data.Owner, A Floral Boutique Florist | Ormond Beach Florida
-
Mark has created the most incredible Point of Sale system in the floral industry. Easy to use, great customer service and innovative ideas for making every floral business as profitable as possible make this the best system on the market. Mark has amazing ideas, listens to the needs of his customers, and is always interested in ideas to make this a constantly evolving and growing system.Marketing, Pistil Flowers | Toronto Ontario
-
The staff at FloristWare has always been terrific to work with from explaining a feature to resolving any issues that have ever arose. The owner is a pleasure to speak with and tries to accommodate special requests.Owner, Coleman Florist Inc. | DeWitt New York
-
We have been very pleased with our FloristWare POS. I have recommended to all the florists we deal with both local colleagues and our wire partners.Owner, Bloomfields Flowers | Ottawa Ontario
-
Having the customer loyalty points program in general increases repeat customers/sales because customers know they are building discounts toward future purchases. From the customer's point of view: not having to carry "another" points card is a big plus and encourages customers to sign up for the program without hesitation.Owner, Summerland Flowers and Gifts | Summerland BC
-
Mark, Just in case it gets so, so crazy (lol) in the next few days I just wanted to wish you a Happy U.S. Thanksgiving and tell you that FloristWare, you and your staff are at the top of my list for being thankful for this holiday!Owner, Coleman Florist Inc. | DeWitt New York
-
The folks at FloristWare are responsive to the changing retail landscape and offer great added benefits to their clients like webinars. The service department is excellent and help is a quick call away when we have questions.Owner, Quince Flowers | Toronto Ontario
-
After doing FloristWare's trial...I am hooked!!! It is SOOOO much easier to use than (our current system).Shop Owner
-
FloristWare is a great program, and I want to see it grow even more. With all other POS's I have never been able to collect as much customer information, and I love it.Owner, Scent & Violet | Houston Texas
-
I can't believe we ever got along without the program!! It feels like driving without the steering wheel.Owner, Awesome Blossoms | Langley BC
-
We just wanted to take the time to say THANKS A MILLION! We had a great day yesterday. And Thanks to you it was smooth sailing.Owner, Blooms A Million Florist | Pensacola Florida
-
I love the ease of use, all employees have had no problem learning how to use the program.Owner, Coleman Florist Inc. | DeWitt New York
-
Problem solved. Julie's awesome. Thanks for great service.Owner, Carver Country Flowers & Gifts | Carver Minnesota
-
Overall I am very happy with FloristWare. The staff find it simple. It has a simple user interface and has so many features. It acts as a marketing tool, reminders, loyalty programs, free training, inventory, recipes, reports, order history, quoting, punch clock, accounts, statements and wire integration.Owner, Billies Flower House | Squamish BC
-
You guys are awesome – I am telling every florist I meet they need to switch to FloristWare!Owner, Scent & Violet | Houston Texas
-
I reccommend the FloristWare POS, you use your equipment and no fees at all, monthly prices start as low as $100. They are light years ahead in the marketing game. They will save you money.Owner, A Floral Boutique Florist | Ormond Beach Florida
Creator of Florist Bootcamp, Respected Industry Speaker and Author -
We have many clients on FloristWare, and it's one of only two POS systems that we have ever recommended. FloristWare is backed by really great people and is powering a lot of really happy florists.Firth Generation Florist at Martin's the Flower People
President, Strider Search Marketing and Florist 2.0
Respected Industry Speaker and SEO Expert -
Floristware is working really well for us.John
Owner, Acanthus Floral & Botanical Ltd. | Almonte Ontario -
I really like the Progress Tracker feature. I use it as a small “Dispatch Manager” (or my version of it). I do not use delivery slips, but print delivery lists from progress tracker and use it as trip sheets – it looks much more professional.Owner, Scent & Violet | Houston Texas
-
The product is easy to use and there are built in strategies to raise the average order.Owner, The Enchanted Florist | Ashland Oregon
-
Floristware is a wonderful product and would recommended it highly.Owner, Mary G’s Floral & Gifts | Little Elm, Texas
-
I had a customer order five arrangements to be delivered on five consecutive days after we talked. I set it up right and FloristWare printed five separate worksheets, each with the right day of the week. My wife was stunned, but I simply told her: FloristWare can do ANYTHING.Owner, Flower City | North Carolina
-
Just wanted to say THANKS A MILLION from BLOOMS A MILLION! You guys have been great! Deborah has been awesome and invaluable to us!Owner, Blooms A Million Florist | Pensacola Florida
-
Thanks for checking in! We are doing just great and loving FloristWare. As we have used FloristWare before at our previous job we don't need any real assistance as we're already familiar with the program. If I or my colleagues have any questions, we will not hesitate to contact you! Thank you for all the support!Owner, Floratechnics Inc. | Bowmanville Ontario
-
You guys are A++++ on customer service. Highley recomending you if someone asks.Owner, Merry's Flowers | Williamsburg Kentucky
-
FloristWare is one of the best independent POS systems for the flower business I have encountered. I recommend his program to small and big shops alike as it is both powerful and easy to use.President, FloralStrategies
Author or CSI Flower Shop and the most popular & the most respected sales trainer in the floral industry. -
It is Great!!!!!!!! I really do appreciate what you do for us. I also appreciate that you listen to things I send to you and that you really do take them into account. I can’t say thanks enough!!!!Owner, Tylertown Florist | Tylertown Mississipi
-
FloristWare is a great program. I wish that we had found FloristWare before investing in a wire service POS.Owner, Rose Petals | North Carolina
-
It's fully loaded with great features and interfaces well with my website. I love the pay by month subscription service.Owner, La Jolla Village Florist | San Diego California
-
I sent this PowerBuilder (FloristWare marketing feature) email to anyone who used the word "Valentine" on their card message. It went to 121 people. I already got 2 orders for Vday, just sent it 5 minutes ago :) Floristware Rocks!Owner, Belvedere Flowers | Havertown Pennsylvania
-
It does everything I need. New features are continually added to the software, and older features are updated regularly to allow superior customer service from us to our clients.Owner, Quince Flowers | Toronto Ontario
-
FloristWare immediately cut our bookkeeping costs by 75% and simplified tax calculations into a click, click -- you're done! -- operation.Owner, Blossoms Rosedale | Toronto Ontario
-
I have worked with this software for years. I have visited dozens of shops running FloristWare and they're all happy with the product, the support and the continual development.President, FloralStrategies
Author or CSI Flower Shop and the most popular & the most respected sales trainer in the floral industry. -
Thanks so much for all your and your company's support throughout the years as well. You have a great product and great service, and if you ever need recommendations, or any other way in which I can be of help, please don't hesitate to ask!Owner, Flore LLC Fine Flowers | Woodbury Connecticut
-
I'm convinced the fundraising feature doubled my Prom business this year. I partnered with the local high school to give back 10% of all the Prom business generated by the school. They put my glossy postcard in all the Prom packets. My Prom Open House this past weekend was a HUGE success, and Floristware is tracking it all for me.Owner, Carver Country Flowers & Gifts | Carver Minnesota
-
It rocks! AWESOME! Spent today setting up nested categories, also awesome. massive improvements, thank you!Manager, Fiore | San Francisco California
-
ALL of my product category questions have been answered, and my new product set-up in FloristWare is AWESOME! It’s just the way I want it.Owner, Carver Country Flowers & Gifts | Carver Minnesota
-
I got this order from a customer who lives in Houston TX, hasn't ordered since 2009, thanks to FloristWare email reminder feature!!Owner, Belvedere Flowers | Havertown Pennsylvania
-
I hope my enthusiasm doesn't sound completely crazy to you! In case you haven't noticed, I really do believe in FloristWare and I 'm going to guess that it becomes the Next Best Thing to hit the floral industry!Owner, Summerland Flowers and Gifts | Summerland BC
-
When seasonal help comes in for the holidays, It is easy to train them on FloristWare.Owners, Creative Arrangements | Michigan
-
I highly recommend this for shops that need an affordable point of sale system with many features.Owner, La Jolla Village Florist | San Diego California
-
Awesome software - I love it!Owner, Awesome Blossom | Medicine Hat Alberta
-
Valentine's day was a perfect crash course in using and getting used to the FloristWare system. It worked perfect and made things very easy for us this year... I appreciate all your help and assistance in making this year a great Valentine's day success!!!!Owner, Off the Wall Florist | St. Louis Missouri
-
I have been using FloristWare for almost four years and I am very pleased with it!Owner, Lake Gaston Flower Shop | Gasburg Virginia
-
We are LOVING FloristWare!!!!! It has been such a huge help in streamlining so many things in the shop. Now that we have gotten more used to it I need to go back through and start learning how to use some of the more advanced features.Owner, Violets in Bloom | Melbourne Florida
Owner, Roses are Red Florist | Indialantic Florida -
The marketing features like reminder notices and the customer points has been of great value to increasing sales and customers love the reminders and points.Owner, Coleman Florist Inc. | DeWitt New York
-
After over six years we are still in love with FloristWare.Owner, Awesome Blossoms | Langley BC
-
I have enjoyed working with your company so much! Everyone I deal with is so professional, honest and insightful.Owner, Flower Country and Gifts | Columbia South Carolina
-
Thanks for all you do. Still don’t know how I could do this without your system.Owner, Carver Country Flowers & Gifts | Carver Minnesota
-
I cannot tell you enough how great FW has been for us! It's so friggin' easy to use, and we never have issues!Owner, Belvedere Flowers | Havertown Pennsylvania
-
FloristWare has simpliflied the the training process for new employees, because the system is so easy to use. It virtually “walks” the staff through the order taking process. An important benefit, this saves time and money in getting new staff up to speed. This is in stark contrast to most other systems where it can take as much as a week to train new users on the basics.Owner, All About Flowers | Edmonton Alberta
-
The vendor is superb - friendly, responsive and dedicated to the support of their customers. Floristware is a partner in my business, not just a tool.Owner, Carver Country Flowers & Gifts | Carver Minnesota
