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Marketing Flowers To Millennials: Four Key Points

Four key points from the 'Marketing Tactics to Increase Millennial Floral Purchases' report from the American Floral Endowment.
  Four key points from the 'Marketing Tactics to Increase Millennial Floral Purchases' report from the American Floral Endowment.   Studies show that fewer flowers are… http://floristware.co.nz/blog/marketing-flowers-millennials-four-key-points/

Email Marketing Tips For Florists – Staying Out Of Trouble

With Valentine's Day on the horizon many florists will start aggressively email their customers. Tips for avoiding spam penalties and blacklists.
  With Valentine's Day on the horizon many florists will start aggressively email their customers. Tips for avoiding spam penalties and blacklists.   Email is a great… http://floristware.co.nz/floral-industry-resources/suggested-reading/email-marketing-tips-florists-staying-out-trouble/

Get On The Free American Express Shop Small Merchant Map

Free to merchants that accept American Express, their Shop Small Map can help you increase your sales.
  Free to merchants that accept American Express, their Shop Small Map can help you increase your sales.   Launched in June of this year the Shop Small Map is part of a… http://floristware.co.nz/blog/get-free-american-express-shop-small-merchant-map/

A Better Look At Your True Search Performance

Simply searching for your keywords is not an effective way to measure your search performance, and there are better ways to do it.
  Simply searching for your keywords is not an effective way to measure your search performance, and there are better ways to do it.   Most florists have an e-commerce… http://floristware.co.nz/blog/better-look-your-true-search-performance/

SAF WebBlast: Mother’s Day Pricing for Profits

With Mother's Day coming up in early May SAF is providing a thirty minute WebBlast on how pricing can increase sales and profits.
  With Mother's Day coming up in early May SAF is providing a thirty minute WebBlast on how pricing can increase sales and profits.   Mother's Day is one of the busiest… http://floristware.co.nz/blog/saf-webblast-mothers-day-pricing-profits/

E-Commerce Websites For Florists Need Responsive Design

Despite what some providers of e-commerce floral websites might insist responsive design continues to be the priority. Don't let anyone tell you otherwise.
  Despite what some providers of e-commerce floral websites might insist responsive design continues to be the priority. Don't let anyone tell you otherwise.   This… http://floristware.co.nz/blog/e-commerce-websites-florists-need-responsive-design/

The Right Approach To Pay-Per-Click Advertising For Florists

Too often florists approach PPC (pay-per-click) advertising the wrong way, assuming and accepting losses rather than focussing on profitable sales.
  Too often florists approach PPC (pay-per-click) advertising the wrong way, assuming and accepting losses rather than focussing on profitable sales.   One of the sessions… http://floristware.co.nz/blog/right-approach-pay-click-advertising-florists/

Social Media at the 2016 ISFA Annual Floral Design Show

Ryan Freeman of Strider Internet Marketing will present a valuable session on social media for retail florists at the 2016 ISFA Annual Floral Design Show.
  Ryan Freeman of Strider Internet Marketing will present a valuable session on social media for retail florists at the 2016 ISFA Annual Floral Design Show.   There are… http://floristware.co.nz/blog/social-media-2016-isfa-annual-floral-design-show/

Florists That Like Google AdWords Should Love Bing Ads

It's easy to get Google AdWords tunnel vision but successful florists are reporting lower costs and higher conversion rates with Bing Ads.
  It's easy to get Google AdWords tunnel vision but successful florists are reporting lower costs and higher conversion rates with Bing Ads.   At the recent SAF Profit… http://floristware.co.nz/blog/if-you-google-adwords-you-might-love-bing-ads/

Use Personas To Understand & Increase Valentines Sales

When planning for Valentine's Day the use of "personas" can help retail florists better understand their customers – increasing sales at Valentine's Day.
  When planning for Valentine's Day the use of "personas" can help retail florists better understand their customers – increasing sales at Valentine's Day.   When we… http://floristware.co.nz/blog/use-personas-understand-increase-valentines-sales/

Tracking Advertising – Example of A Very Effective Approach

A transit poster promoting a theatrical production illustrates a very effective start to tracking advertising – something every florist should do.
  A transit poster promoting a theatrical production illustrates a very effective start to tracking advertising – something every florist should do.   Tracking the… http://floristware.co.nz/blog/tracking-advertising-example-very-effective-approach/

The High Cost Of Free Flower Shop Websites

"Free" floral websites are as tempting as they are misleading, and are almost always the most expensive possible e-commerce option for retail florists.
  "Free" floral websites are as tempting as they are misleading, and are almost always the most expensive possible e-commerce option for retail florists. Florists have… http://floristware.co.nz/blog/free-flower-shop-websites/

Save 90% On Training From FloralStrategies

FloralStrategies – the best sales training in the floral industry – is offering a 90% Cyber-Monday discount. Get $400 worth of material for just $40!
  FloralStrategies – the best sales training in the floral industry – is offering a 90% Cyber-Monday discount. Get $400 worth of material for just $40!   FloralStrategies… http://floristware.co.nz/blog/save-90-training-floralstrategies/

How Florists Can Take Advantage of Small Business Saturday

November 28 is Small Business Saturday, and there a number of free resources that can help florists take full advantage.
  November 28 is Small Business Saturday, and there a number of free resources that can help florists take full advantage.   The first-ever Small Business Saturday,… http://floristware.co.nz/blog/how-florists-can-take-advantage-small-business-saturday/

Clarifying The Yelp! Position on Advertising and Reviews

Past posts have looked at how florists can take advantage of the Yelp! review site. More recent news looks at how they claim, and are allowed, to work.
  Past posts have looked at how florists can take advantage of the Yelp! review site. More recent news looks at how they claim, and are allowed, to work.   In the past… http://floristware.co.nz/floral-industry-resources/industry-news/clarifying-yelp-position-advertising-and-reviews/

Make The Bad Weather Work For You

There is a way to make horrible weather work for you - it can act as a hurdle that lets you selectively discount to those who would not purchase otherwise.
  There is a way to make horrible weather work for you - it can act as a hurdle that lets you selectively discount to those who would not purchase otherwise.   With record… http://floristware.co.nz/floral-industry-resources/suggested-reading/make-bad-weather-work-you/

Showing Appreciation For Your Best Customers

How do you show your best customers know that you value them in a way that increases satisfaction, loyalty and sales without sacrificing profit?
How do you show your best customers know that you value them in a way that increases satisfaction, loyalty and sales without sacrificing profit?   Over the past few months… http://floristware.co.nz/client-support/get-more-floristware/showing-appreciation-your-best-customers/

SEO For Florists Part 3: Getting Professional Help

Unless you service a very uncompetitive market any real evaluation will likely prove that your floral website needs SEO. How to best go about getting it.
  Unless you service a very uncompetitive market any real evaluation will likely prove that your floral website needs SEO. How to best go about getting it.   Most florists… http://floristware.co.nz/floral-industry-resources/suggested-reading/seo-florists-part-3-getting-professional-help/

SEO For Florists Part 2: Evaluating Your Search Engine Performance

Evaluating your search engine performance seems like the easiest thing in the world. Unfortunately it is actually as complicated as it is important.
More About SEO For Florists Evaluating your search performance seems like the easiest thing in the world. Unfortunately it is actually as complicated as it is important.… http://floristware.co.nz/floral-industry-resources/suggested-reading/seo-florists-part-2-evaluating-your-search-engine-performance/

SEO For Florists Part 1: The Basics

The best SEO advice a florist can get... information on finding, hiring and working with a true SEO professional consultant to improve their search rankings.
More About SEO For Florists More About SEO For Florists FloristWare doesn't do websites. Instead we focus on providing the best possible integrations with the best website… http://floristware.co.nz/floral-industry-resources/suggested-reading/seo-florists-part-1-basics/

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