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Marketing Flowers To Millennials: Four Key Points

Four key points from the 'Marketing Tactics to Increase Millennial Floral Purchases' report from the American Floral Endowment.
  Four key points from the 'Marketing Tactics to Increase Millennial Floral Purchases' report from the American Floral Endowment.   Studies show that fewer flowers are… http://floristware.co.nz/blog/marketing-flowers-millennials-four-key-points/

Email Marketing Tips For Florists – Staying Out Of Trouble

With Valentine's Day on the horizon many florists will start aggressively email their customers. Tips for avoiding spam penalties and blacklists.
  With Valentine's Day on the horizon many florists will start aggressively email their customers. Tips for avoiding spam penalties and blacklists.   Email is a great… http://floristware.co.nz/floral-industry-resources/suggested-reading/email-marketing-tips-florists-staying-out-trouble/

Get On The Free American Express Shop Small Merchant Map

Free to merchants that accept American Express, their Shop Small Map can help you increase your sales.
  Free to merchants that accept American Express, their Shop Small Map can help you increase your sales.   Launched in June of this year the Shop Small Map is part of a… http://floristware.co.nz/blog/get-free-american-express-shop-small-merchant-map/

A Better Look At Your True Search Performance

Simply searching for your keywords is not an effective way to measure your search performance, and there are better ways to do it.
  Simply searching for your keywords is not an effective way to measure your search performance, and there are better ways to do it.   Most florists have an e-commerce… http://floristware.co.nz/blog/better-look-your-true-search-performance/

SAF WebBlast: Mother’s Day Pricing for Profits

With Mother's Day coming up in early May SAF is providing a thirty minute WebBlast on how pricing can increase sales and profits.
  With Mother's Day coming up in early May SAF is providing a thirty minute WebBlast on how pricing can increase sales and profits.   Mother's Day is one of the busiest… http://floristware.co.nz/blog/saf-webblast-mothers-day-pricing-profits/

Things To Look Forward To At WUMFA 2016: Rick Rivers

A highlight of the 2016 WUMFA Annual Convention will be three sessions from Rick Rivers, all designed to help you generate more sales and greater profits.
  A highlight of the 2016 WUMFA Annual Convention will be three sessions from Rick Rivers, all designed to help you generate more sales and greater profits.   Rick Rivers… http://floristware.co.nz/blog/things-look-forward-wumfa-2016-rick-rivers/

The Right Approach To Pay-Per-Click Advertising For Florists

Too often florists approach PPC (pay-per-click) advertising the wrong way, assuming and accepting losses rather than focussing on profitable sales.
  Too often florists approach PPC (pay-per-click) advertising the wrong way, assuming and accepting losses rather than focussing on profitable sales.   One of the sessions… http://floristware.co.nz/blog/right-approach-pay-click-advertising-florists/

Social Media at the 2016 ISFA Annual Floral Design Show

Ryan Freeman of Strider Internet Marketing will present a valuable session on social media for retail florists at the 2016 ISFA Annual Floral Design Show.
  Ryan Freeman of Strider Internet Marketing will present a valuable session on social media for retail florists at the 2016 ISFA Annual Floral Design Show.   There are… http://floristware.co.nz/blog/social-media-2016-isfa-annual-floral-design-show/

Florists That Like Google AdWords Should Love Bing Ads

It's easy to get Google AdWords tunnel vision but successful florists are reporting lower costs and higher conversion rates with Bing Ads.
  It's easy to get Google AdWords tunnel vision but successful florists are reporting lower costs and higher conversion rates with Bing Ads.   At the recent SAF Profit… http://floristware.co.nz/blog/if-you-google-adwords-you-might-love-bing-ads/

Use Personas To Understand & Increase Valentines Sales

When planning for Valentine's Day the use of "personas" can help retail florists better understand their customers – increasing sales at Valentine's Day.
  When planning for Valentine's Day the use of "personas" can help retail florists better understand their customers – increasing sales at Valentine's Day.   When we… http://floristware.co.nz/blog/use-personas-understand-increase-valentines-sales/

Improve Your Sympathy Business at the 2016 GLFE

Clay Atchison, florist and expert on the sympathy side of the flower business, will help you improve your sympathy business at the 2016 GLFE.
  Clay Atchison, florist and expert on the sympathy side of the flower business, will help you improve your sympathy business at the 2016 GLFE.   As always the lineup for… http://floristware.co.nz/blog/improve-your-sympathy-business-2016-glfe/

Tracking Advertising – Example of A Very Effective Approach

A transit poster promoting a theatrical production illustrates a very effective start to tracking advertising – something every florist should do.
  A transit poster promoting a theatrical production illustrates a very effective start to tracking advertising – something every florist should do.   Tracking the… http://floristware.co.nz/blog/tracking-advertising-example-very-effective-approach/

How Florists Can Take Advantage of Small Business Saturday

November 28 is Small Business Saturday, and there a number of free resources that can help florists take full advantage.
  November 28 is Small Business Saturday, and there a number of free resources that can help florists take full advantage.   The first-ever Small Business Saturday,… http://floristware.co.nz/blog/how-florists-can-take-advantage-small-business-saturday/

Clarifying The Yelp! Position on Advertising and Reviews

Past posts have looked at how florists can take advantage of the Yelp! review site. More recent news looks at how they claim, and are allowed, to work.
  Past posts have looked at how florists can take advantage of the Yelp! review site. More recent news looks at how they claim, and are allowed, to work.   In the past… http://floristware.co.nz/floral-industry-resources/industry-news/clarifying-yelp-position-advertising-and-reviews/

Make The Bad Weather Work For You

There is a way to make horrible weather work for you - it can act as a hurdle that lets you selectively discount to those who would not purchase otherwise.
  There is a way to make horrible weather work for you - it can act as a hurdle that lets you selectively discount to those who would not purchase otherwise.   With record… http://floristware.co.nz/floral-industry-resources/suggested-reading/make-bad-weather-work-you/

American Floral Endowment: Funeral Directors and Flowers

A guide to floral tributes in funeral services, consumers’ reactions, and feedback to improve the relationships between florists and funeral directors.
  A new guide from the American Floral Endowment offers valuable research and insight on floral tributes in funeral services, consumers’ reactions, and (most importantly)… http://floristware.co.nz/floral-industry-resources/suggested-reading/american-floral-endowment-funeral-directors-and-flowers/

SEO For Florists With Ryan Freeman at 2015 CFBF

SEO/SEM and online marketing expert Ryan Freeman will present "Search Engine Marketing For Florists" at the 2015 CFBF.
SEO/SEM and online marketing expert Ryan Freeman will present "Search Engine Marketing For Florists" at the 2015 CFBF.   The popular Canadian Florist Business Conference takes… http://floristware.co.nz/floral-industry-resources/industry-news/seo-florists-ryan-freeman-2015-cfbf/

Showing Appreciation For Your Best Customers

How do you show your best customers know that you value them in a way that increases satisfaction, loyalty and sales without sacrificing profit?
How do you show your best customers know that you value them in a way that increases satisfaction, loyalty and sales without sacrificing profit?   Over the past few months… http://floristware.co.nz/client-support/get-more-floristware/showing-appreciation-your-best-customers/

SEO For Florists Part 3: Getting Professional Help

Unless you service a very uncompetitive market any real evaluation will likely prove that your floral website needs SEO. How to best go about getting it.
  Unless you service a very uncompetitive market any real evaluation will likely prove that your floral website needs SEO. How to best go about getting it.   Most florists… http://floristware.co.nz/floral-industry-resources/suggested-reading/seo-florists-part-3-getting-professional-help/

SEO For Florists Part 2: Evaluating Your Search Engine Performance

Evaluating your search engine performance seems like the easiest thing in the world. Unfortunately it is actually as complicated as it is important.
More About SEO For Florists Evaluating your search performance seems like the easiest thing in the world. Unfortunately it is actually as complicated as it is important.… http://floristware.co.nz/floral-industry-resources/suggested-reading/seo-florists-part-2-evaluating-your-search-engine-performance/

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