Blog

Mar 20, 2021, 9:00 PM
If you are using a free/non-branded email address to you are actively damaging your reputation and credibility. It's costing you sales and clients.
Dec 9, 2020, 1:23 AM
Our first trip to the North Dakota State Florists' Association (NDSFA) Annual Convention was fantastic – the people and event could not have been better.
Dec 4, 2020, 12:56 AM
Four key points from the 'Marketing Tactics to Increase Millennial Floral Purchases' report from the American Floral Endowment.
Nov 20, 2020, 11:12 PM
The first and best sales trainer in the flower business, Tim Huckabee of FloralStrategies, joins Scott Shepherd of The Flower Podcast.
Nov 13, 2020, 12:51 AM
FloristWare is pleased to be returning to the Great Lakes Floral Expo in 2018 as an exhibitor, Gold Sponsor and content provider.
Nov 10, 2020, 1:13 AM
At the 2016 SAF Annual Convention Zoe Gallina of Botanical International Design & Decor Studio presented a session on working smarter (not harder) on weddings. Here are 23 key takeaways.
Nov 5, 2020, 2:21 PM
Floriology Now brings florists the best in design and business education whenever and wherever it is most convenient.
Oct 2, 2020, 1:04 AM
FloristWare is giving away two free tickets for the Cirque du Soirée Banquet at the 2017 Great Lakes Floral Expo. Just take this quick quiz on Michigan.
Aug 2, 2020, 1:06 AM
FloristWare is excited to sponsor two business sessions for florists at the 2017 WUMFA Annual Convention in the Wisconsin Dells.
Jul 19, 2020, 12:53 AM
Good news! 61% of florists reported Mother’s Day sales were up in 2017. With only 27% of florists predicting increased sales, this is good news for many.
Jul 4, 2020, 1:37 AM
Simply searching for your keywords is not an effective way to measure your search performance, and there are better ways to do it.
Jun 4, 2020, 1:38 AM
With Mother's Day coming up in early May SAF is providing a thirty minute WebBlast on how pricing can increase sales and profits.
Jun 2, 2020, 1:40 PM
Becoming a source for reporters on HARO is an easy and cost effective way for florists to increase flower sales through free press.
May 11, 2020, 1:09 PM
Advertising in phone directories like the Yellow Pages was long considered essential for florists but new research shows it may no longer be effective.
May 6, 2020, 7:46 PM
How a quick look at sales by employee numbers make it easy for florists to immediately increase total sales and average order values in retail flower shops.
May 4, 2020, 12:59 AM
Just some of the things serious florists need in a powerful POS system that is built to handle all the subtleties of the retail floral industry.
Apr 10, 2020, 1:16 AM
Glenna Hecht returned to SAF’s annual convention this year to share her wisdom on dealing with difficult employees. Here are some of the highlights.
Apr 5, 2020, 6:18 PM
Another great event from the Society of American Florists. After participating in SAF Growth Solutions for the first time in 2012 we were eagerly awaiting the 2013 event in St. Louis MO. It happened on Tuesday and Wednesday of this week.
Apr 4, 2020, 1:40 AM
Rick Rivers presented three outstanding business sessions at the 2016 WUMFA Annual Convention, sponsored by FloristWare.
Apr 3, 2020, 10:49 AM
Are you overlooking this easy but effective marketing tool? How FloristWare can help you take full advantage of this opportunity.
Mar 31, 2020, 7:17 PM
FloristWare is pleased to sponsor Tim Huckabee of FloralStrategies - the original and best sales training program in the industry - at the 2015 Great Lakes Floral Expo in Grand Rapids MI.
Mar 16, 2020, 1:33 PM
The Japanese government make a wonderful move in support of flowers and florists in the early stages of the COVID-19 pandemic.
Mar 9, 2020, 1:33 PM
The COVID-19 pandemic will quickly reshape almost all aspects of our lives. Here are some email marketing templates florists can use during this time.
Feb 24, 2020, 6:42 PM
A new online Career Center addresses one of the biggest problems in the floral industry – connecting retail florists with students and qualified employees.
Jan 4, 2020, 1:42 AM
Research shows that payments is the worst part of a transaction for the customer, the part most likely to cause complaints. Inline processing can help.